Waste to the Top

Humans are interesting creatures, we are animals that need a certain amount of resources to survive and then again some more resources after that to make life easier, or just less likely to collapse after a trial.

But on the other hand we’re social beings which brings with it a competition innate to nature as much as hunger which drives us to greater social standing. To prove that social standing is important one only has to look at how stress can be measured by how big your house is compared to the houses near to where you live. Think about it for a second, not your house compared to all houses, but your house compared to your immediate neighbours.

So we have this drive to prove ourselves to our peers. That we’re just as good if not better than everyone. This might explain why most people think they’re better than the average for driving, it’s just a part of the whole ego and social standing system.

We also live in a world of terrible waste. I should say, it’s not the natural world that’s wasting, it’s the human world that is using more earths than earths per year and those earths only furnish a tenth of the people with SUV level consumption.

I think that these two things are linked. The passion for proving your place in the social order and the huge amounts of waste. It certainly makes sense that we’re always hitting the upper buffers of what’s available to exploit and never seem to have enough. Because our frail egos depend on having more and proving more. We’ve encouraged this system of waste, with advertising that targets the social climbing “aspiring nature” of consuming products and the way governments want to keep people happy with more and more consumption… this is especially dangerous with energy.

What’s ironic is how egalitarianism has caused some of this. Think about it, in the past if you wanted social stature, you’d fight for it and earn actual titles and patronage or demonstrate piety, politeness or intellect. But when we dismantled all alternative social standing devices to make everyone equal, what we did was leave the last man standing to dominate. That last man of inequality is of course capital. So money and specifically ability to purchase largess becomes the only way to show others your standing. Not to say largess is a new thing, oh lord no, but now it’s pretty much the only thing.

As an environmentalist this is all frightening. And I’d dearly like to think of ways to change the way we talk about and think about the issues of waste.

And I see some movements over the years. More people take pride in recycling, or reusing supermarket bags.

But I think we have to go further, much, much further. Entire nations have to somehow change what national pride is based on and what each person inside considers important for their social position. A full 180 would be using the amount of resources you’re not wasting as a mechanism, you can see these in those letters you might get from your water or gas company comparing your usage to your neighbours.

But that doesn’t have to be only way to show standing. We could get all the ego buffs we ever could want online, the social standing of being the best, most police, most rational debater. Or the most helpful contributor. Or perhaps the best player in Wesnoth. It doesn’t actually have to matter and you don’t need to get really deep philosophically. It only needs to be something you can compete it, something that’s visible to you and your neighbours and if it includes your actual physical neighbours, so much the better!

What do you think? What would you use to show you’re better than everyone else?