DoctorMo's Blog » branding

Two Word Ubuntu

doctormo — Mon, 09 Jan 2012 23:36:53 +0000

I think Randall might be onto something with the “two word” Ubuntu branding idea.

Ubuntu Icons

doctormo — Sun, 18 Jul 2010 04:03:15 +0000

Some folks were finding it hard to get a hold of the new ubuntu branded icons for each official release:

I’ve added a joker in there too because I was bored while packaging. Find the tar from the download button.

Possible Art

doctormo — Wed, 14 Jul 2010 04:38:44 +0000

Some test images for new branding and modifications.

New Business Card

doctormo — Sun, 14 Mar 2010 03:49:07 +0000

I got a request from ubuntu member Chris Johnston about a new look business card using the new style/branding and to give you all an example of what what would look like I give you this quickly put together design (it’s not that good I admit):

You can download the source svg from deviantArt and don’t forget to install the LMMathSymbols10 font in the texlive package for the name text.

Update: Chris and Ben have both done modified versions of the design which you might be interested in looking at.

New Ubuntu Branding

doctormo — Thu, 04 Mar 2010 12:05:17 +0000

There was an announcement today about the Ubuntu theme and branding change. I’m letting the theme digest for a day or two before I blog about it in any detail. Instead this post is going to talk about the logo branding:

I really like this new logo and apart from the logo inconsistency inherent in some of the draft uses of the new logo; the logo is sharp, professional and well designed in my opinion.

There was a concern amongst some Ubuntu community members that dropping the brown and orange, earthy crunchy, brand indicates a departure from a Home Desktop, human focused distribution and a re-badge to make the Ubuntu brand more acceptable to various new partners. I think that the orangey colours were very nice and I liked that we could tell an Ubuntu machine from across the room.

Although “precision, reliability, collaboration and freedom”, guys, that’s not a meaningful mantra. It’s not as catchy as “Free as in Speech” or “Of course! don’t you know anything about SCIENCE!”

What are your thoughts on the new brand?