Playing with concepts, words and tag lines with the keen Charlene from the Vancouver LoCo team. We’ve come up with this advert targeted specifically for Farmer’s Markets.
The brief asked to use some of the tag lines and terms which have been successful in the past as well as attempting to invoke questions in the reader so they are prompted to ask and become more interested in exactly what all this free and open source stuff is.
We reused some sembrandolibertad.org.ar graphics as well to give it a nice family feel. I wanted to match the similar styles found in earthy crunchy markets.
If this is successful as a target, then I could try using these at other earthy crunchy shops. You know the kind, with herbs, buckets of flour and great cheese.
Update: Updated evil computer to be more friendly, rounded and smiling and link to svg added. Licensed as Creative Commons, Attribution, Share Alike.
Thoughts or ideas? Comment below.