I was at MicroCenter in Cambridge, Massachusetts yesterday. I was helping one of my students find a new laptop that would work well with Ubuntu. Of course this needed my personal assistance because the staff are not trained with anything other than Windows. But that’s an easily remedied problem in my eyes.
The sales staff did kindly let us test Ubuntu Karmic CDs in computers, to see how they worked. I got to see some of the problems in up and coming hardware and what we still have to work on.
One of the big problems was getting machines with Intel HD graphics chipsets to function at all. After grub the screen would go black and stay that way, the CD would be doing things but that’s about all it would do. Other laptops with nVidia and ATI hardware all booted up fine, but had no 3D support.
WiFi was a bugbare for most of the machines with Realtek and Broadcom devices featured heavily. Both requiring extra firmware which is easy to get when your online, but not easy to get when testing on a tied down machine with no Ethernet.
It’s was very hard to test webcam support, I couldn’t find anything in the karmic default install that could grab an image and since most of the wifi chipsets didn’t work, I couldn’t grab a copy of cheese. The sane scanner plugin for webcams still detects a device but fails to grab images (long standing bug). I settled for looking for /dev/video0 which is a good sign that there is something there. Surprisingly every webcam looked like it worked (or was detected at least).
These problems and more are why I strongly advise people to buy machines from vendors that sell pre-installed Ubuntu machines and not buy Windows 7 machines and hope for the best.
The story at Microcenter about why they have such bad consideration towards Ubuntu is mostly an upper management issue. Like a lot of computer sellers they’ve heard the promise of the FOSS ultimate control and ultimate customisation that you get and ran with it. They did try and sell a machine with “Linux” on it, but apparently it was an in-house effort with their cheapest components and their own distro.
Nothing about making your own distro and packing it with the cheapest desktop box is going to sell well. In order to sell Ubuntu (and FDs in general) you need to upsell it on expensive hardware, nice looking laptops and lovely looking cases. It needs to be “wow! what’s that” not “Oh god I have to put up with that”. MicroCenter would be better placed to think of Free Software as materially better software written by professionals and not just an cheap knock-off of substandard coding by volunteers.
As for people wandering around Microcenter: I did a test of leaving the Ubuntu LiveCD booted on a couple of machines and stood from a distance watching people’s attention and what they were looking at. Very rarely did anyone ever become interested in the Ubuntu machine, and why should they when the Windows 7 machines sitting right next to them have all their whiz bang crazy bubble effects, strong contrast backgrounds that shift from one amazing photo to the next and nice looking widgets. In comparison the Ubuntu computer looked like a reasonable but drab office computer, something that the staff were using but that wasn’t very attractive to anyone hunting for a computer.
Perhaps we need a point of sales design, something so outlandish that you wouldn’t want to use it on your desktop, but that would certainly catch the customer’s shallow eye and drag them in to see what it actually was.
Thoughts?Tags: consumer channel, free software, oem, Ubuntu